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This web site had the following on the web page, "LMS Homes - fine custom homes." We noticed that the web site said " LMS Homes believes that a great luxury home is not just built; a luxury home is the culmination of expertise, sophistication, craftsmanship, and artistry." It also said " LMS Homes are designed and built on that premise from the foundation up. Our homes are energy efficiency, environmentally responsible and at the same time offer an opulence and comfort that turn our homes into your home. LMS Homes Franklin, TN 37069 615-861-0156 infolmshomes." The header had green homes builder as the highest ranking optimized keyword. It is followed by new model homes, buy new homes, and energy efficient house which isn't as ranked as highly as green homes builder. The next words lmshomes.com uses is new home construction. build home was included and could not be seen by search engines.